With over 16 years experience in the industry we are proud to have developed many key skills and strategies towards an effective visual merchandising project. Our top visual merchandising techniques (VM techniques) includes:
“All hangers should be placed in the same direction, rails not overcrowded, product hung in size order and size ratio, folded product also hung. Best sellers at the front middle and rear of store to keep interest, wardrobing and styling to encourage multiple sales.”
Visual merchandising techniques which should be avoided include:
“All your best stock at the front getting worse and older as you move through the store. Rails not kept tidy and product too high for the customer to reach.”
Our visual merchandising techniques focuses on the essential detailing of the store layout to ensure the optimal results are always achieved. It is such attention to detail which can lead to a significant return in customer satisfaction and sales.
A case example of a successful visual merchandising project includes our achievements for House of Fraser. They commissioned us to promote their home wares department at their flagship store. Our visual merchandising technique included a solution to put the home accessories into a hand drawn illustrative window display. Our results saw a 93% increase in sales in the department within just 3 days.
For more visual merchandising techniques please see our visual merchandising section or learn more about our window displays by navigating through our home page.
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