Shop fixtures and fittings are in store pieces of furniture that accommodate all the product which a particular retailer needs to display, they enable the customer to see and select product relevant to them. Shop fixtures also allow the retailer to highlight particular products which need promoting; they can be low density or high density depending on stock levels.
Examples of window displays with our shop fixtures can be seen at Harrods’ foodhalls where we produced general shelving units as well as an independent concession (shop-in-shop) for Vom Fass. We produced mid-floor units from bendy-plywood in a high gloss sprayed finish in Harrods’ womenswear department. Also in this same area we created minimalist, brass fixtures for Harrods International Designer collections. These consisted of wall-mounted shelving and freestanding hanging rails.
For Hugo Boss’ Sloane Squarestore, we designed a Jeans Bar which took its inspiration from an old Englishpub.
Clients we have produced and installed shop fixtures for include Harrods, Hugo Boss, House of Fraser.
The current retail fixture trend is the very logical goal of ensuring that the product (especially for garments) is highly visible and not dominated by the furniture it is shown on. In other words minimal and unobtrusive shop fixtures allow the focus to be purely on the merchandise. At the other extreme there is a trend for bold, arty, unusual furniture which draws the eye and attention – demanding a closer look. Theatre and entertainment are key to the shopping experience especially to compete with online shopping; if the shopper is bothering to visit the store it has to be a pleasurable, entertaining leisure activity.
For more about our window displays, products and services you may wish to visit our home page or for shop fixtures browse through the links below.
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